STORIES WITH

SPORTS ORGANISATIONS

From innovation to media rights and digital transformation, we have been working with the most famous and innovative sports organisations to help them grow their business in sports.

STRATEGIC INNOVATION & TRANSFORMATION

The DFL, renowned for its innovative stance in the sports industry, sought to enhance its innovation potential in July 2023. The league engaged us to develop a proposal for establishing a strategic transformation and innovation unit, delivered in two essential phases. 

DATA & TECHNOLOGIES
FOR FOOTBALL PLAYERS

Since 2020 we work with FIFPRO by supporting them in providing player unions and players with an annual framework programme on player data-based innovation and technology in the football industry. 

UEFA INNOVATION HUB

During his time at UEFA, our Chief Strategy Officer, Jean-Baptiste Alliot, launched the UEFA Innovation Hub to respond to ever-changing habits and an increasingly demanding environment for football. Our collaboration continued afterward with the elaboration of a monthly Sports Innovation roundup.

MEDIA RIGHTS ACQUISITION

1001TV, an Iraq-based OTT streaming platform, expanded its content portfolio in 2023 by incorporating live sports alongside its original and premium offerings. As they ventured into sports media rights for the first time, they turned to us for strategic guidance. Leveraging our expertise in the sports and media landscape, we successfully helped them secure LaLiga broadcasting rights for the Iraqi market.

DESIGNING THE LEAGUE DIGITAL STRATEGY FOR 2027

In April 2023, the Swiss Football League entered into a strategic partnership with LaSource to enhance its digital capabilities and improve operational efficiency. Our collaboration focused on implementing a comprehensive digital strategy, with key initiatives planned through 2027.

INNOVATION PROGRAM FOR SPORTS FEDERATIONS

We provided ThinkSport with a detailed monthly report on what happened in the Sports Industry. This report gathered in-depth analysis and key elements to highlight from Media, Fan Engagement, Digital Strategy, Innovation & New Technologies.

SPORTS-TECH NEWS
REPORT

The Sports Foundry is an innovation programme addressing the most pressing questions sports federations face. It is powered in collaboration with ThinkSport and Havas Sports