MEET OUR TEAM
With almost 20 years of experience, our team has developed extensive expertise in both the sports tech and sports business. At LaSource, we understand our client's business and speak the same language.
Samuel Westberg
Co-Founder and Chief Executive Officer
Samuel has a 10 year background in Sports that drove him from a Professional Football team to running Business Development for various Startups in Sports Digital. His activities have allowed him to develop an important network with International Organizations, Broadcasters, Medias and Clubs and a valuable understanding of the Sports ecosystem.
David Gonçalves
Co-Founder & Chief Operations Officer
After working on the FIFA World Cup in Brazil and at Nike for a year, David has been leading innovative digital projects for sports organisations and medias, covering a wide range of positions from account director to project/product manager. His passion for digital and his broad understanding of technology helps him identify customer needs and tailor a strategy accordingly.
Jean-Baptiste Alliot
Co-Founder & Chief Strategy Officer
Jean-Baptiste has worked in the sport industry for the past 10 years across multiple positions which lead him to drive the innovation strategy within UEFA and set up the UEFA Innovation Hub. Among his new responsibilities as chief strategy officer at LaSource, he is now in charge of supporting sports organisations in leveraging innovation, strategic collaborations and partnerships with startups.
Leander Monbaliu
Chief Business Officer and Partner
Leander has over 10 years of experience in the sports industry, including deep expertise in football leagues and media. He previously worked at Jupiler Pro League, where he headed the Business department as CBO and where he was a board member. At LaSource, he is helping rights holders to grow and diversify their centralised revenues through effective business & media rights strategies.
Alexandre Kandelaft
Head of Delivery & Marketing Lead
After graduating from Business School, Alexandre has worked in the sports business industry for seven years. Firstly, by delivering innovative digital solutions to sports' main actors (clubs, events, leagues, and broadcasters), Alexandre developed advanced skills in product marketing, advising sports tech companies in product positioning and go-to-market strategies. His passion for sports & new technologies helps us grow our pool of expertise both internally and for clients.
Yash Panjabi
Marketing Coordinator
Before graduating with MSc in International Sport & Event Management from Kedge Business School, Yash started his career in the sports sector in 2017 in Pune, India. His global perspective and his passion for technology and how it can be applied in the current sports ecosystem make him a great asset.
Andrew Cox
Special Advisor
Andrew has a great experience growing the Opta business from a small data organization to the stats leader of the sports industry today known as Stats Perform. Former Chief Strategy Officer of the organization, Andrew helps us growing our Advanced and Transform verticals, as well as accompanies the growth of LaSource for the years to come.
