Former Jupiler Pro League Executive, Leander Monbaliu, joins LaSource as Chief Business Officer
We are super excited to announce that Leander Monbaliu is joining LaSource as Chief Business Officer and partner in the business.
With over 10 years of experience in the sports industry, including deep expertise in football leagues and media, Leander will bring a wealth of knowledge to help consolidate our consulting projects and how we support large sports organisations.
In addition to providing innovation & digital strategy services to international organisations, we will expand our value proposition by helping rights holders to grow and diversify their centralised revenues through effective business & media rights strategies. Leander will also play a key role in advising our portfolio of startups to best understand and navigate the European market.
"Leander is a great fit for our company culture," said Samuel Westberg, CEO. "He has proven the ability to grow centralised revenues, drive innovation and digital transformation from the rights holder side, regardless of the organisation's size, which is critical to our continued success."
Leander previously worked at Jupiler Pro League, where he headed the Business department as CBO and where he was a board member. He led the preparation, negotiation and execution of multiple media rights sales, including the record-breaking deal with Eleven Sports in 2020. He has also driven the overall business growth of the league through innovative partnerships and a centralised technology stack to serve the clubs best (such as the one with Sorare, which was a first step in the unicorn’s growth.). Since leaving the league, he has been advising different rights holders and startups in the industry.
At LaSource, he will be in charge of helping sports organisations define and implement their business strategies and to support them in achieving their growth objectives.
“I am super excited to join the LaSource team. Bundling forces, we can assist rights holders and any other stakeholder in their challenges to navigate a rapidly changing and professionalising sports & media landscape. Together we’ll be able to offer a unique mix of a deep understanding of the sports tech, media and rights holder’s business”
"We are thrilled to have Leander on board and are confident that his knowledge and experience will help us achieve our growth objectives," said David Gonçalves, COO.
Welcome on board, Leander!