STRATEGIC INNOVATION & TRANSFORMATION
The DFL, renowned for its innovative stance in the sports industry, sought to enhance its innovation potential in July 2023. The league engaged us to develop a proposal for establishing a strategic transformation and innovation unit, delivered in two essential phases.
After discussions with key individuals leading innovation projects within the DFL in July 2023, we realised that there was a larger scope for the DFL to explore with respect to their innovation potential and in order to be at par or better with contemporary initiatives within the industry.
CONTEXT: THE DFL AND LASOURCE
PHASE 1: AUDIT & MARKET RESEARCH
We initiated the document by benchmarking renowned innovation initiatives worldwide, identifying three essential best practices. After auditing the DFL's innovation capabilities and assessing its internal structure, we pinpointed challenges hindering its progress. From this analysis, we developed targeted improvement strategies to overcome these obstacles.
In formulating the strategic plan, we outlined three essential pillars for advancing the organization's innovation initiatives, addressing previously identified challenges. As part of the strategic recommendations, we developed a tentative roadmap and budget for launching various initiatives, including the building of Innovation Hub.
PHASE 2: STRATEGIC THINKING
THE DFL STRATEGIC INNOVATION DOCUMENT
The final result of this work was the creation of a highly detailed document divided into 4 parts as shown below.
