How is LaSource helping startups to penetrate the Sports Industry in Europe?
Prior to LaSource’s creation, our different journeys led us to the same conclusion: it’s very complicated to penetrate the sports industry and its main organizations when you’re a startup. That’s why we decided to create our agency, dedicated to supporting the technology we truly believe in. Since 2019, we have been helping some of the very best startups to develop their footprints in Europe and our main ambition is to match their solutions with sports & entertainment organizations’ needs. To do so, we have developed 2 different programs in which startups can benefit from our services and expertise: LeStudio, our first business accelerator, and Advanced, a model where we are the European office (and sometimes more) accompanying organizations on sales, account management, strategy and marketing.
In this article, we wanted to tell you more about our thoughts, exploring the reason why startups struggle to penetrate the European Market, as well as share some of our best practices to give startups a better chance of succeeding.
Why is it so complicated for a startup to work with sports organizations?
Start-ups struggle to get visibility and access to sports organisations
Sports organisations don’t have the resources to identify and operationalise relevant startups.
Sports organisations’ traditional business models is outdated and fail to capture maximum upside
Start-ups and sports organisations do NOT speak the same language.
How do we help startups to develop their business at LaSource?
Business Intelligence & Strategy
Business Development & Introductions
Market Positionning & Brand awareness
Going further: your Sales Office in Europe
The European sports market is very specific, due to its core nature from a governance and business perspectives. Multiple private and public actors can be engaged in sports organizations' development strategies, therefore both micro and macro analysis of the market is needed to be successful. Obviously, the solutions and methods we have explained are not the only ones, there is no one magic recipe, but many - the key is to make sure to find the appropriate one which matches with the start-up’s team, product/service and market fit.
From your perspective and experience, what is your method to penetrate this market? We would be pleased to hear about your strategy, so please feel free to contact us to talk about it. Always happy to discuss with startups that are going to shape the future of the sports industry.