#39 - BeIN Sports - Bhavesh Patel - The Power of Understanding Your Audience

In the newest episode of LeCorner, we welcome Bhavesh Patel, a digital media pioneer with a two-decade career marked by innovation and impact. Currently the Global Digital Director at beIN MEDIA GROUP, Bhavesh has been a driving force behind global digital strategy, product development, and monetization. Bhavesh's impressive journey also includes launching FOX's first direct-to-consumer OTT service as VP of interactive Media and his time as global Digital Media Director with the NBA.

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He discusses the importance of the dedication to serving fans globally, transforming casual enthusiasts into fervent supporters held by sports organizations, whether that be leagues or broadcasters. These entities no longer have a passive relationship but rather focus on co-production and close partnerships. They work together to attract current and potential fans, fostering connections and encouraging fans to lean in and engage more deeply with the sport.

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We also discuss:

• authentic and compelling storytelling tailored to different audiences

• beIN’s newest TOD platform with its multiple options for streams

• the future of linear versus digital consumption

• the centralized merger of content creation for these two channels

• the rise of FAST and its importance in creating future fans

• The importance of authentic storytelling and understanding your audience

• The constantly changing nature of the digital world

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Listen in for Bhavesh’s thoughts on content choice and curation for different audiences and platforms, the exciting future of digital sports entertainment and more!

We hope you will have an insightful session listening in!🎙 🎙 🎙

Apple - #39 - beIN Sports, Apple
Spotify -#39 - beIN Sports, Spotify
Ausha - #39 - beIN Sports, Ausha
Google Podcast - #39 - beIN Sports, Google