#29. IMG Arena - Mark Wrigley and Andrew Corser - How to use data to offer next-generation sport and entertainment solutions?

4 Oct

Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry.

The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services, Sports Betting, Sports Media, and Sports Performance, to create a fan-first solution for sports organisation.

During this episode, we have been pleased to discuss with Mark Wrigley, Senior Director, Rights, and Andrew Corser, Vice President- Head Of Sales - Global at IMG Arena. They help us understand how IMG Arena work with their clients in a long-term relationship, as examples of the recently signed MLS and the European Leagues’ deal.

Episode timeline:

- Mark and Andrew's journey in the sports industry and beyond

- What is the concept behind IMG Arena?

- IMG Arena clients

- Origin and scope of activities for European leagues and MLS partnerships

- Why did IMG Arena acquire Flightscope and Signality?

- The next generation of sports and entertainment experiences

- The digital and data needs of sports organisations: How to meet them?

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- Serie: Entourage

Episode: