#13. MLS - Chris Schlosser - From linear TV to omni channel strategy

Founded in 1993 as part of the United States' successful bid to host the 1994 FIFA World Cup, the Major League Soccer (MLS) is composed of 27 teams such as (24 in the US and 3 in Canada.) that compete each year for the MLS Cup.

Since its creation, the league's awareness and popularity has grown quickly, driven both by clubs (LA Galaxy, D.C United, New York Red Bulls etc.), and by star players such as Thierry Henry, David Beckham or more recently Zlatan Ibrahimovic. As the other US leagues, the MLS is always trying to innovate, finding new ways to further engage with its growing fanbase.

For this new LeCorner Episode, we had the pleasure to discuss with Chris Schlosser, senior vice president - media at Major League Soccer. We have been through his professional journey, starting with the internet boom at MSN and his current role at MLS. We discuss the importance of digital and innovation to further develop the league and its expansion.

Episode timeline: 

- Introduction to Chris Schlosser: personal and professional background
- The internet boom in the Global Economy
- The role of digital within MLS
- Streaming war: AT&T and Discovery
- The evolution of the Linear TV - Live in sports
- Data's role in sports organizations
- How MLS is planning to work with partners to better leverage data?
- Digital innovation at the MLS: a new way to broadcast games
- New revenues streams for leagues
- The application of blockchain technologies in the sport industry
- How can MLS capitalize on the Football World Cup 2026?

Episode:

Apple Podcast: https://lnkd.in/dccvxGQ
Deezer: https://lnkd.in/dzfceBv
Spotify: https://lnkd.in/dWCV_2p
Google Podcast: https://lnkd.in/dXUtuYC