#12. SailGP - Jose Garnes - Promoting a new competition through engaging content
SailGP is an international sailing competition founded 2 years ago by Larry Ellison, founder of Oracle and champion yachtsman Russelm Coutts. Teams are competing across a season of multiple grands prix around the world. The inaugural competition was in 2019 with six teams competing from Australia, China, France, Great Britain, Japan and the United States of America.
For this new LeCorner Episode, we received Jose Garnes, head of content at SailGP. We have been through his professional journey, starting with the Olympics and his current role at SailGP. We discussed the importance of creating engaging content to build a strong fanbase and develop audiences
Episode timeline:
- Introduction to Jose: personal and professional background
- What is SailGP? Pros and cons of being a new competition
- Sail GP: a sustainable competition
- Creating content for sports organisations: a passion or a coincidence?
- SailGP vs Formula One: can we make the comparison?
- What is to be Head Of Content? Missions & goals
- What kind of content to engage with fans?
- The place of social media in SailGP content strategy
- Tv Rights, partners and SailGP digital properties
- Measuring the success of your content
- How to innovate when creating content?
Episode:
Apple Podcast: https://lnkd.in/dSGArY6
Deezer: https://lnkd.in/dCDaK7W
Spotify: https://lnkd.in/d7qUVuy
Google Podcast: https://lnkd.in/dgQv8Dr