LNB Partners with LaSource in a Multi-Year Partnership to Drive Service Centralisation
Paris, 25th February, 2025 – The Ligue Nationale de Basket (LNB), one of Europe’s leading basketball leagues, has announced a multi-year partnership with LaSource, a consulting agency specialising in sports strategy and technology innovation. This collaboration marks a significant step in LNB’s strategy to enhance its digital ecosystem and elevate the overall fan and stakeholder experience.
As part of this strategic alliance, LaSource will serve as LNB’s consulting partner, bringing its expertise to centralise and modernise the league’s digital services. The project will begin with a comprehensive digital platform overhaul, covering both web and mobile applications, to create a unified and enhanced user experience for fans, clubs, and partners. Building on this renewed digital ecosystem, LaSource will continue to support the development and roll-out of LNB’s vision to take a more central role, creating value for the clubs and partners through digital services, knowledge-sharing and the untapping of new revenue streams.
LNB is home to some of the most competitive and high-performing clubs in Europe, and this initiative aims to further strengthen its position as a reference in the European basketball landscape.
“Our aim is to completely transform our digital platforms so that they serve the fans and meet the fundamental needs of our clubs. The expertise of LaSource is enabling us to accelerate this transformation and keep pace with the latest developments. We are convinced that up-to-date digital tools will facilitate the creation of value. They will be a catalyst and a demonstration that the LNB is taking its rightful place in the sports and entertainment industry.” Fabrice Jouhaud, General Director of the LNB
“This partnership with LNB is an opportunity to create a unified digital ecosystem that enhances the fan experience while also empowering clubs and stakeholders through knowledge sharing and best practices. Beyond the technology, our goal is to support LNB in building stronger internal capabilities, streamlining operations, and fostering a more connected community across the league. By centralising services and improving resource management, we aim to help LNB and its clubs unlock new potential both on and off the court.” - said David Gonçalves, COO at LaSource.
The multi-year collaboration between LNB and LaSource highlights their shared vision of what a league represents, the role it should serve, and the direction the industry is headed. Focusing on technological excellence and league-wide strategic execution, this partnership is set to establish new benchmarks in service centralisation across Europe.
About LNB
The Ligue Nationale de Basket (LNB) is the governing body of professional basketball in France, overseeing top-tier competitions such as Betclic Élite and Pro B. With a rich history and a strong presence in European basketball, LNB is committed to advancing the sport’s development and visibility on both national and international stages.
About LaSource
LaSource is a consulting agency specialising in the intersection of sports, technology, and business strategy and innovation. By helping sports organisations navigate digital transformation, LaSource enables its partners to enhance fan engagement, optimise operations, and drive sustainable growth in an ever-changing sports landscape.