LaSource releases its annual Sports and Entertainment Startups to Follow Report
LaSource is proud to release the third edition of its annual report, 40 Sports & Entertainment Startups to Follow in 2025, a curated selection of the most promising and impactful startups driving innovation in the sports industry.
As the sports tech landscape continues to evolve, this year’s report highlights the shift from breakthrough innovation to strategic integration and sustainable growth. AI, blockchain, and smart infrastructure—once experimental—are now embedded in long-term industry strategies, fundamentally reshaping how sports organisations engage with fans, optimise operations, and unlock new business opportunities.
“It’s always a pleasure to work on such a report every year. If we’re seeing fewer brand-new startups emerge, the solutions being developed are more and more refined, impactful, and built for scale. At the end, this report is not just about identifying promising startups; it’s about fostering an ecosystem where collaboration drives real transformation,” Alexandre Kandelaft, Head Of Marketing at LaSource.
Key Industry Trends in 2025
Technology consolidation & integration
Sports organisations are recognising the need to optimise and future-proof their existing tech stacks rather than constantly adding new solutions.
The rise of AI-driven decision-making
AI is becoming a strategic priority, with applications in fan engagement, operational efficiency, and performance optimisation. However, successful adoption depends on data quality, governance, and ethical considerations.
The growing importance of collaboration
Innovation labs, accelerators, and strategic partnerships—such as EFL Innovation Labs and Atleti Labs—are becoming critical in bridging the gap between startups and rights holders.
About the Report
This year’s edition spotlights 40 startups from around the world that are reshaping sports and entertainment. Covering sectors such as fan experience, venue technology, athlete performance, and digital media, the report serves as an essential resource for industry leaders, investors, and stakeholders looking to stay ahead of the curve.
📩 The full report is now available for download here.
