Our flagship report is back for its third consecutive year! This 2025 Report will guide you through some of the most promising tech companies in sports & Entertainment!

SPORTS TECH STARTUPS TO FOLLOW IN 2025

SPORTS & ENTERTAINMENT STARTUPS TO FOLLOW IN 2025

As we share the third edition of Sports & Entertainment Startups to Follow, it feels like a good moment to reflect on why we started this journey. This report has always been more than a collection of names or a showcase of the latest trends. It’s a way to unite different parts of the sports industry - startups, sports organisations, investors, and partners - to think and act as an ecosystem. Two editions later and leveraging our unique position at the intersection of sport, media, and technology, our vision remains to create a comprehensive, curated resource for industry leaders. This resource would enable them to identify and adopt the most promising solutions, enhancing business practices and accelerating innovation across the sector.

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DOWNLOAD OUR STARTUPS REPORT 2025

In this 2025 edition of our Sports Tech Report, you will find a curated a list featuring 40 promising startups in the sports industry, spanning various businesses and operational and performance areas.

Consistent with our approach from the two previous year, our methodology has remained the same, categorising startups into two main segments: off-the-pitch and on-the-pitch products.

We encourage all industry stakeholders to take note of the progress and contributions of these startups to the evolving sports landscape.