G2 Esports Streamlines Social Content Operations To Boost Productivity and Sponsor Value

G2 Esports improved workflows to scale global content distribution and build team and player brands.

This premier European Esports club streamlined the exchange of digital media between the marketing team and pro players. Players wanted to share more team and partner content to their social accounts.

Team managers used a guided media brief to ‘remotely direct’ players to create specific content for G2 Esports to use for brand promotions. They automated their workflow approvals and can now track the fulfillment of player requests.

G2 Esports maximized their influence and awareness and eliminated the inefficient time spent collecting, curating and manually sending media assets one by one.