The DFL and Greenfly has partnered to create a new social media matchday feed!

Written By David Goncalves

In response to changes in media consumption behavior especially among younger target groups, near-live reporting for digital channels has been added into the Bundesliga’s International Product Portfolio (IPP). This new product will enable Bundesliga's media partners, viewers and fans worldwide to enjoy events even more closely with immersive (or behind the scene) and authentic content.

To do so, DFL has implemented Greenfly solution to create, centralise and distribute the content to more than 60 international media partners. The workflow is extremely simple and allows DFL partners to publish content on social media within a few clicks, near live.

This new & very exciting collaboration for Greenfly perfectly showcase the power of their tech to provide fans and viewers with a new experience on their favorite digital channels.

Check out this video to see how it really works!
For more information, check out the press release here: https://www.dfl.de/en/innovation/social-media-matchday-feed/

David Goncalves
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