Report: Fan Data Playbook
A comprehensive guide to fan data collection, its applications, and the types of data that matter most to sports organisations
LaSource is proud to unveil our latest report on Fan Engagement and Data Usage, a project created from weeks of dedicated effort, insightful conversations with industry professionals, and extensive desk research.
This report is designed to help sports organisations bridge the gap between understanding their audiences and driving commercial growth. Consisting of practical strategies and tools, it offers guidance on enhancing fan engagement, personalising experiences for fans, and unlocking new revenue opportunities - delivering value to both fans and stakeholders alike.
Commenting on its release, Alexandre Kandelaft, Head of Marketing at LaSource had this to say,
“We always want to create content that resonates with our audience and bring insights on topics that matter most. From our different collaborations to our interviews & podcasts, Fan Data has always been a recurring topic in most of the discussions we’ve had. Thus, it made total sense for us to dive into the topic and try to draw the full picture, showing concrete examples and tangible insights from industry experts. It is a really interesting topic that we’ve enjoyed working on”
FEATURING INSIGHTS FROM LEADING SPORTS ORGANISATIONS
Guided by our commitment to a collaborative sports ecosystem, we acquired insights from prominent sports clubs, leagues and federations.
By bringing their expertise and real-world experiences into focus, this guide aims to provide actionable guidance and innovative perspectives for shaping the future of fan engagement and data-driven decision-making in sports.
