FAN DATA PLAYBOOK
A comprehensive guide to fan data collection, its applications, and the types of data that matter most to sports organisations
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A COMPREHENSIVE STUDY ON FAN DATA
In the ever-evolving world of modern sports, the relationship between fans and sports organisations is more vital than ever. Fans, the core of every sporting entity, play a key role in driving the success, growth, and sustainability of clubs, leagues, and federations. For organisations seeking to thrive (commercially or otherwise), understanding fan preferences, behaviours, and sentiments is essential.
To explore this crucial relationship, our team at LaSource has developed a comprehensive study on fan data - examining what types of data matter most, effective collection methods, and ways to translate this data into actionable insights that serve both fans and stakeholders in driving commercial growth
FEATURING INSIGHTS FROM LEADING SPORTS ORGANISATIONS
Guided by our commitment to a collaborative sports ecosystem, we acquired insights from prominent sports clubs, leagues and federations.
By bringing their expertise and real-world experiences into focus, this guide aims to provide actionable guidance and innovative perspectives for shaping the future of fan engagement and data-driven decision-making in sports.
