#43: RBFA, Arnaud Lieutenant - The RBFA's Digital Journey: Leveraging Digital Tech to Service Fans and Stakeholders
In the recent episode of LeCorner, we had the pleasure of hosting Arnaud Lieutenant, Chief Information and Digital Officer, at the Royal Belgian Football Association. Engaging in a conversation with our Chief Business Officer, Leander Monbaliu (making his debut as a host on LeCorner), Arnaud delves into his professional journey leading to his current role at RBFA.
Arnaud, with a wealth of experience in the IT and Digital Transformation sector, provides his opinion on the maturation of the football industry regarding the adoption of digital and new technologies. He highlights how RBFA, in particular, has innovated after the 2018 FIFA World Cup, leveraging on-field success to build a comprehensive football ecosystem for enhanced fan engagement, increased followers of Belgian football, and promoted grassroots football.
Sharing details about his leadership in a new digital project replacing their existing football management system, Arnaud emphasises the importance of cost-effectiveness and economy in leading initiatives. Drawing from his prior experience in diverse industries and leading similar digital projects, he articulates how this experience positions him to drive viable projects for RBFA.
Touching on the leadership and cultural shift theme, Arnaud's entrepreneurial mindset fosters a thoughtful decision-making process within his team. This shift proves crucial as RBFA aspires to elevate its status as one of the global most forward-thinking national football associations.
The discussion also sheds light on the following points:
How digital capabilities can be enhanced by developing synergies between the federation, leagues and clubs
Arnaud highlights the fact that centralisation instead of fragmentation of digital ecosystems would be beneficial to all stakeholders.
How “digital” has facilitated other business operations within the association
How the AI boom can be navigated cost-effectively through leadership
Listen to the entire episode via the links below -
Ausha: https://lnkd.in/eWA3pqr2
Apple: https://lnkd.in/etPGXvK6
Spotify: https://lnkd.in/eV89nEqj
Google Podcasts: https://lnkd.in/eFkCt9Xb
If you had a good time listening to this episode, do not hesitate to support us:
1. By subscribing, it's just a tiny click 😉
2. By putting 5 stars on the Apple Podcast to help us spread it.
Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/
LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.