#11. The Value Xchange - Kevin Hall - From sponsorship to partnership
The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners. The agency is working both with brands and rights owners to deliver a premium service, backed up with data and insight.
For this new LeCorner episode, we received their director of partnerships & current Sales Lead for the Rugby League World Cup 2021, Kevin Hall. We have been through his journey within sports (Reading, The FA, UEFA, Formula E) as well as his vision about sponsoring and how they are helping their partners to get the most of it.
Episode timeline:
- Introduction to Kevin Hall: personal and professional background
- His journey within football: from Reading to UEFA
- Creating winning partnerships for brands & rights owners
- Changes within the sport industry around brands/sponsors investment
- Brands and sponsors looking for entering in the sport industry
- What can sports offer to brands?
- The best activations Kevin recently saw
- How brands have pushed rights holders into becoming more data driven?
- Rights holders helping brands in the development of product and services
- The future for sports organisations and brands
Episode:
Apple Podcast: https://lnkd.in/dvyRnAh
Deezer: https://lnkd.in/dM3vGg4
Spotify: https://lnkd.in/drHA6rZ
Google Podcast: https://lnkd.in/dHTk6Kz
Ausha: https://lnkd.in/dxJZ-ar