#16. NASCAR - Tim Clark - Pit stop, How does NASCAR drive engagement

Written By David Goncalves

The National Association for Stock Car Auto Racing (NASCAR) founded in 1948 is one of the most famous sports proprieties in the United States, attracting more fans each year.

In 2021, the new Bubba Wallace team (owned by the former basketball player, Michael Jordan) contributed to NASCAR’s audience growth as 29% of sports fans said they were more likely to watch a NASCAR race based on this new team.

For the 2022 season, the NASCAR Clash will move from Daytona Beach, Florida, to the LA Coliseum on February 6. It will be the first time since 1979 the Clash has not been held at Daytona.

In this new episode, we had the pleasure to discuss with Tim Clark, Senior Vice President & Chief Digital Officer at NASCAR. We have been through his professional journey, and how NASCAR engages with its community.

Episode timelines:

  • Tim's presentation: His professional background from the retail industry to the sports industry

  • How did he successfully transfer his e-commerce skills to NASCAR?

  • NASCAR fans: Who are they?

  • How to deal with a diverse fan base?

  • The race format evolution to improve fan engagement

  • NASCAR's collaboration with other race car leagues

  • How to consider environmental issues in motorsport competition? - Digital strategy at NASCAR: from social media to its own digital platforms

  • Finding the right balance between physical and virtual worlds

Episode:

Apple: https://lnkd.in/eSBzCysj
Spotify: https://lnkd.in/esWMfj3k
Deezer: https://lnkd.in/eqp4DjxM
Google Podcast: https://lnkd.in/eR6SxaJD 
Ausha: https://lnkd.in/eyvkYDJv

David Goncalves
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