#10. Noise Studio - Ida Bjerga & Sophie Offord - Creativity and brand identity in the sports industry
Noise Studio is a danish digital creative agency, operating in the sports industry with a focus on "The Great Outdoors". Noise Studio is helping sports companies to develop their brands and set up digital strategy through the creation and design of digital products.
Their modjo is clear: encourage people to get outdoors and experience the world, actively.
We definitely wanted to know more about it and to do so, we have been extremely lucky to receive not one but two guests: Ida Bjerga (Managing Director) and Sophie Offord (Brand Strategist). We have been through their own personnal journey until Noise and how they combine their passion for outdoor sports with their jobs.
Timeline:
- Introduction to Ida & Sophie: personal and professional background
- Why the sports industry? A dream or a chance?
- Ida's involvement and devotion for sports (Sports Tech Hub, Nordic Sports Tech)
- Noise Studio's presentation: missions and clients
- Finding the right balance between the work and the private life
- How important design is for a brand?
- Setting up a digital Strategy: what does it means? What are the key pillars and the methodology?
- Using the digital to make people more active
- Nordic Sports Tech: what is it? what objectives?
- The future of Sports Tech
Episode:
Google podcast: https://lnkd.in/dGQHZyG
Apple podcast: https://lnkd.in/dH7ehym
Spotify: https://lnkd.in/d6XaVf7
Deezer: https://lnkd.in/d6XaVf7