Startups Updates: LiveLike & AWS, Greenfly, Canal+, and UEFA discuss broadcast strategy, and more…
November rhymes with the Football World Cup for the sports industry, but for our startup, it also rhymes with product development. LiveLike, Greenfly, and Move shared how they operate their product to provide high-quality services and significant value to their customers. If you need to learn about their technology and products, this new startup update is for you.
LiveLike suite, powered by Amazon Web Services (AWS)
As part of the AWS Partner Network, the LiveLike product is built upon and powered by AWS. With such collaboration, LiveLike provides customers with more options to interact with audiences, allowing them to benefit from AWS’s scale, stability, and reliability.
Working together to transform digital experience, they help brands host more dynamic live-streamed video events and enhance user engagement, acquisition, and retention through interactivity within their ecosystem.
The below video adequately explains how LiveLike features combined with AWS technologies help brands to keep their audience engaged and stay longer.
It’s also the perfect time to look at their latest product updates. For LiveLike, November was filled with the release of LiveLike Play, a section of their website that features demo examples of different environments.
Visitors can now explore the live working demos, allowing them to visualise their tools in action and get a feel for how LiveLike can enhance their platform.
Not to end there, the LiveLike developers' team also improved their chat moderation capabilities, simplified their leaderboard process, and much more, which you can read about in the article below.
UEFA, CANAL+, and Greenfly at Leaders Week 2022
On the Greenfly front and among the different initiatives, we have selected one content to showcase:
A few weeks ago, at Leaders Week 2022, Greenfly President and CEO Daniel Kirschner, alongside Sébastien Audoux, Head of Sports Digital Content at Canal +, and Philip Williams, Head of Editorial Content Service at UEFA, discussed why short-form media & authentic digital moments are transforming sports broadcast production strategies & broadcast media rights.
Based on their discussions, the Greenfly team created an insightful piece explaining with concrete use case how linear broadcast and authentic digital moments fit together and how to get it quickly to partners and fans.
As they explain rightly, fans traversing mobile screens daily are hunting for great sports content. So sports broadcasters are moving beyond linear broadcasts. They’re building out the capacity to deliver more authentic digital engagement moments for fans. They’re using the short-form media leagues that are now offering to them as part of their media rights deals.
An article to read with confidence to understand this short media strategy in sports broadcasting and to get an accurate analysis from a broadcaster, a rights holder, and a technology provider.
Move's head of partnerships and delivery, Niall Hendry, interviewed by Ministry of Sport
In an exclusive interview with Ministry of Sport, for the ‘Brand Break’ series, Niall discussed the technology the company is bringing to the sports industry. On athletic development, he reminds us how coaches can rely on their technology to analyse players' movement at different moments of the game to determine their head position, where they’re looking, and what they’re scanning. He also shared that it can be helpful for injury prevention, detection, recovery, and gait analysis.
It was also the opportunity for Hendry to present their iPhone app, which is in beta and free to use. The iPhone app allows creators to control multiple iPhone devices, ranging from the iPhone 8 to 14 inclusive, to set up a mobile app studio and capture movement at home, on a training field or in a gym, as we can see below. If you also want to try their technology, you can sign up for the free iPhone beta here and visit their website to check the set-up requirement and start processing data.
It is the end of this monthly startup update. If you want to know more about them and other sports tech news, feel free to subscribe to our newsletter by clicking the link below.