SUMMER STARTUP UPDATE
Time is flying, and we are more than halfway through 2023! As we near the end of summer, we want to keep you updated on our amazing startups. Read on to learn what they have been up to.
LiveLike
LiveLike and YES App Collaborate to Elevate Sports Engagement Experience through a loyalty program
The first startup to join our Advanced program, LiveLike has joined forces with the YES App to revolutionize the way fans experience sports content.
“YES Rewards”, powered by Livelike’s interactive immersive features, enables fans to earn prizes by engaging with YES App’s content and features.
As part of this collaboration and “YES Rewards”, fans earn points based on the number of games and other YES app programs they watch, the amount of time spent engaged with that content, and how frequently they engage with the YES App’s innovative features such as ‘PIck-N-Play’ and ‘Pick-N-Play Live’.
The partnership aims to create an immersive and interactive environment for sports enthusiasts and live sports viewers, allowing them to engage with live events in unprecedented ways.
The collaboration aligns with both LiveLike's and the YES App's commitment to providing fans with more than just passive viewing. By merging cutting-edge technology with sports content, they are ushering in a new era of fan engagement, where viewers become active participants in the action.
As the sports entertainment landscape continues to evolve, LiveLike and the YES App's collaboration is set to redefine how fans engage with sports content, enhancing the overall viewing experience and setting a new standard for fan interaction.
Learn more about this partnership - LiveLike x YES Network join forces
LiveLike’s gamification tools are enhancing engagement amongst gamers and streamers!
In more recent news, LOCO, a leading independent e-sports and live streaming platform has partnered with LiveLike to integrate its audience engagement platform to enhance the live-streaming experience for users and provide innovative and interactive features to the gaming community.
This integration helps identify dedicated superfans, offering them the opportunity to embark on quests, attain status badges, and accumulate redeemable points for exciting rewards. Loco has initiated the rollout of the quest feature to its users, seamlessly integrated within every livestream. This innovation motivates users to actively engage and elevate their viewing experience to unprecedented levels.
Moreover, LOCO has introduced polls besides integrating LiveLike’s interactive features to promote user registration and drive user-generated content. As a result, the fan rewards encompass various intriguing benefits such as customised and exclusive merchandise giveaways, meet and greets with top gamers, streamers and much more!
Discover more about this partnership - LOCO partners with LiveLike
GreenFly
Greenfly has taken great strides in 2023, enabling sports organisations to effectively leverage their digital repository of content and making it accessible for fans in a streamlined way. A few months ago, Greenfly partnered with the PGA Tour Group, LET, LPGA & FIBA, streamlining the flow of their digital media assets and engaging fans globally along the way. Let’s take a look at what they’ve been up to since!
Greenfly’s Digital Media Platform Integrates AI Tech
Recently, on 11th July 2023, in an attempt to enhance their short form content solution, Greenfly announced the acquisition of MIRO AI, an AI provider that will undoubtedly elevate the company’s position as a leader across the sport industry in short-form digital media management.
MIRO AI, categorically an AI powered content-as-a-service platform (CaaS) uses proprietary artificial intelligence and machine learning technologies to deliver rich analysis of sports content. Its AI-driven content analysis technology will be integrated into Greenfly's existing platform, offering users the ability to identify key trends, sentiments, and audience preferences from their digital content. This data-driven approach will enable sports organisations to make informed decisions, optimize content strategies, and drive better engagement across digital channels.
By deploying contextual analysis through its platform, Miro AI’s solution can recognise athletes and automatically apply tags even when their faces are obscured by helmets or other objects. Moreover, Miro AI’s solution can deliver exclusive insights from any photo or video extracting valuable demographic and brand information while associating searchable keywords and captions with every media asset.
“The future of the fan experience will be powered by AI curation. The integration of Miro AI’s technology into our platform is a foundational component of our ability to enable our partners to create immersive fan experiences and enhance sponsor and broadcast revenue”, Greenfly CEO Daniel Kirschner said.
As a result of this collaboration, Greenfly and MIRO AI are set to revolutionize the way organizations manage and leverage digital content. With this acquisition, Greenfly reaffirms its commitment to providing forward-thinking solutions that empower clients to thrive in the ever-evolving digital media landscape.
Learn more about Greenfly’s acquisition of MIRO AI - Greenfly acquires MIRO AI to enhance short-form content solutions
QUANTEEC
The newest addition to our lineup of startups, QUANTEEC, recently announced their partnership with Radiant Media Player. Their partnership will use QUANTEEC's solution to ensure high-quality and energy-efficient streaming for OTT platform creators that use Radiant Media Player's video player.
We are delighted to see the further expansion of QUANTEEC’s client base and the adoption of the innovative solution.
QUANTEEC adopts a web3-inspired decentralized streaming model, harnessing and linking devices used by viewers. This innovative shift away from conventional streaming minimizes reliance on energy-intensive CDN servers. Concurrently, QUANTEEC’s technology guarantees viewers a consistently superior streaming quality.
Radiant Media Player is a commercial HTML5 video & audio player that supports adaptive bitrate streaming in HLS & DASH. It can be used in websites, mobile & OTT apps to build video-oriented applications.
Together, QUANTEEC’s technology will help customers of Radiant Media Player improve the viewer experience and make their content delivery more efficient. In this way, Radiant Player’s customers will have the opportunity to access the high quality, scalability, and energy savings offered by QUANTEEC’s technology while continuing to use Radiant Media Players’ HTML5 video player and creating video apps that work on all devices.
In September, QUANTEEC will be at IBC 2023, speaking more about their technology and the advantage of integrating QUANTEEC. Learn more about this and reach out to them here.
How do we enable startups to navigate through the ever-evolving sports industry?
From understanding the market to enhancing brand awareness and fostering business development, we offer a comprehensive range of services to empower promising startups in effectively entering the European sports industry.
Through our LeStudio and Advanced Program, our goal is to facilitate their engagement with key industry players and decision-makers and further the reach of their product.
Discover our different services for startups: