Slate x Super Bowl: a Social Media Win!
Two weeks ago, one of the most popular sports events on the planet took place: the Super Bowl. Tom Brady's Buccaneers faced Patrick Mahomes' Chiefs at Raymond James Stadium in Tampa, Florida, marking the end of a very special 2020 season.
Once again the 55th Super Bowl was no exception to the rule when it comes to social posting with staggering numbers, especially regarding advertising spots:
5.6 million dollars for 30s ($200,000 more than in 2020) for a total revenue of 545 million euros for the 4:30 (an absolute record since the creation of the Super Bowl).
Regarding audiences, trends are indeed accelerating. While Linear TV had the worst figures for the Super Bowl in nearly 15 years with 91.629 million viewers, CBS saw records on digital numbers:
5.7 million viewers per minute in average (up to 65% compared to last year)
First NFL game to deliver more than 1 billion total streaming minutes.
The broadcasting & media landscape is getting more fragmented, the industry is shifting from linear TV to online video streaming and other services and these new ways to consume sports are deeply linked to new generations’ behaviors. Super Bowl ratings declined once again in the key young adult demographics, especially the Gen-Z which seems to be less interested in consuming sports in its most "traditional" way.
Rights Holders must adapt if they want to engage and be attractive to these younger demographics. This is nothing new. They need to diversify their content production and the platforms they engage with their fans to reach and retain them. They also need to adapt their editorial content, to speak like them, to them. Needless to say that in this regard social media are increasingly crucial today and attractive content is mandatory to engage with fans on a not-to-be-missed event like the Super Bowl LIV.
Here is a focus on how sports organisations have been using Slate across their main brand to cover the event early on this month:
Slate enables their clients to quickly produce engaging and branded content to promote the event, showcasing the teams, the players as well as other key moments. The capacity to do it live and with limited resources on the ground is particularly a key component for any sport organisation.This is particularly true today with the new constraints imposed by the pandemic to competition organisers that are also looking at new (digital) assets to help partners and sponsors activate.
Read also: What is Slate ? Immerse yourself in the world of Social Media and content creation
Slate principally operates its activities in the sports, media & entertainment industry, targeting brands that value brand consistency and want to be able to create content quickly and painlessly. Slate is used by some of the biggest sport organisations in the US (NBA, MLB, NHL, EPL, MLS, NCAA) and is used to cover some huge other sport events such as the Australian Open and NBA Finals.
Recently the company has been nominated as Finalist for 2021 SXSW Pitch
More information here: https://www.slateteams.com/slate-selected-as-finalist-for-2021-sxsw-pitch/