Paris Saint-Germain Sees Global Fan Reach Multiply Through Athlete Advocacy

Paris Saint-Germain's world class athletes boosted worldwide awareness by sharing digital media.

The Paris Saint-Germain (PSG) digital team originally adopted Greenfly to improve communications and player relations. Their first-team athletes — including some of the world’s top social stars — can now access personalized galleries and share content on their social profiles through the Greenfly mobile app.

With Greenfly, the PSG digital team radically expanded their social reach, connected with fans more intimately, and were able to add millions of dollars of incremental value to existing sponsorships. Fans are now also submitting their own content for use in promotions.