LiveLike’s 2023 - Year in Review!
LiveLike's stellar growth & success stems from its audience engagement suite: a 360° platform that brings captivating experiences through interactive features and a comprehensive loyalty & reward system.
In the dynamic landscape of modern sports consumption, LiveLike's technology holds immense value. Value that has been commended and recognised by sports organisations that have partnered with the company. With fans accessing content across multiple platforms, sports organisations grapple with keeping up with emerging trends. LiveLike's tech is no gimmick; it empowers sports organisations to achieve their primary business objectives by crafting impactful fan engagement strategies. This, in turn, reduces churn, boosts subscription rates, and facilitates the collection of first-party data for continuous evolution.
Over the course of this piece, we will highlight key milestones and achievements of the New York-based fan engagement and gamification company that we have been supporting for the past 3 years now.
LiveLike’s Collaboration with Amazon Web Services
This year, LiveLike partnered with Amazon Web Services (AWS), integrating its advanced engagement tools into the expansive AWS Marketplace. The solution was also recognised across various AWS offerings, such as Amazon IVS and the Amazon M&E Solutions Library, and earned the Advertising and Marketing Technology Competency. This extensive collaboration marks a milestone in LiveLike’s journey and underscores a commitment to ongoing digital engagement and innovation.
LiveLike New Features: Social Graph, User Presence, Activity Feed & Comments-as-a-Service
Access to multiple touch points, different forms and types of content, and fans' variable preferences warrant constant evolution in the ways sports organisations cater to these trends. This year, LiveLike introduced multiple features to assist sports organisations in navigating through this complex ecosystem. Recognising the importance of social media in fulfilling fans’ digital experiences, the company unveiled essential product updates such as Social Graph, User Presence, Comments, and Activity Feed that prove to be welcome facilitators for sports organisations aspiring to achieve their core business objectives.
By increasing the time users spend on platforms, improving registration rates, reducing churn, and collecting first-party data, sports organisations gain a profound understanding of effective strategies for fan interaction and engagement.
CDP Collaboration & Integrations
Customer Data Platforms (CDPs) have provided brands with an opportunity to create hyper-personalised experiences for their customers through comprehensive, unified customer data. LiveLike recognises this value proposition and has teamed up with some of the best CDPs out there to unlock the potential of customer data and further enhance its fan engagement solution. Through the combination of LiveLike’s interactive fan engagement tools and loyalty rewards systems with the 360° customer views made available by CDPs, LiveLike clients have access to a comprehensive and seamless solution to tailor fan engagement strategies.
LiveLike Partners with YES Network, LOCO, Star Academy & Euroleague Basketball
LiveLike’s solutions gained significant traction throughout the year, showcasing the potential for brands to establish profound connections with their audiences through interactive experiences.
The collaborations LiveLike forged with sports and entertainment organisations in 2023 serve as a testament to this success. Notable partnerships with TF1-‘Star Academy’ and Euroleague Basketball highlight how LiveLike enables deeper connections through interactive features. Additionally, partnerships with YES Network and Loco Mobile demonstrate LiveLike’s prowess in delivering quality loyalty and reward features to build more global engagement programs.
2nd Position: Best Tech Company at Sports Pro OTT Awards
The icing on the cake to close a landmark year for LiveLike - as LiveLike was recognised as the second ‘Best Tech Company’ of the year at the Sports Pro OTT Awards! Livelike was in contention with Spideo and Viewlift for the award as they grabbed the first and third positions respectively.
LiveLike’s sustained growth within the Sports and entertainment Industry is a testament to the work we do at LaSource for our clients within the sports tech ecosystem.
At laSource we enable your company to position itself across the sports industry strategically. We advocate for your product by developing and growing your client portfolio, managing sales workflows, ensuring discrepancy-free contract signatures and integrating your product within your clients’ ecosystem.
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