Report: Leagues (SHOULD BE) Taking the Lead
How a more centralised model can drive innovation and growth.
In today's rapidly evolving business landscape, the need for leagues to rethink their business models for sustainable growth is paramount. At LaSource, we believe leagues can successfully do so by taking a more central position in their ecosystem. This inaugural piece initiates a series that delves into this transformative approach.
Historically, leagues have endorsed organisational and governance responsibilities. Their primary purpose has been administering and ensuring the competition is properly running. They have gradually shifted from solely a traditional governing body to venturing into commercial entities, marking a pivotal shift in their roles within the evolving sports ecosystem.
“At LaSource, we believe we are at a tipping point in sports. But we see change as positive. New technologies and increased content aggregation should benefit the fans, while rights holders can still capture and grow value if they demonstrate vision, know-how, resilience and courage.”
The changing market dynamics require thoroughly reconsidering the existing business models, compelling leagues to revisit their strategies for sustainable growth. Fan behaviour and profile, changing technologies, stakeholder relations and other factors must be examined in this process.
Amidst a strong competitive landscape, leagues' pursuit of leadership accentuates the need for effective strategies and approaches. This requires incorporating essential elements in their journey towards centralisation and innovation, encompassing modern governance implementation, product control, and more. Implementing a phased approach is essential for leagues aiming to navigate the complexities of transitioning towards more central roles, ensuring a balanced and gradual transformation.
LEARN MORE ABOUT LEAGUES’ ROLE