LaSource to Support Swiss Football League in Delivering Digital Vision 2027
Paris, France and Bern, Switzerland - LaSource and the Swiss Football League are thrilled to announce a strategic partnership, with LaSource appointed as the league's consulting partner for developing its Digital Vision 2027, a significant addition to its expanding client portfolio.
In 2023, the Swiss Football League embarked on a journey to achieve its ambitions to be the most attractive sports competition, bringing the most innovative entertainment in Switzerland. To this extent, jointly with the clubs, a league 5-year strategy has been developed, covering 11 key tactics, including Digital & Innovation.
In the past year and a half, several digital initiatives have been taken, and already significant milestones have been achieved. LaSource has now been requested to support the development of a comprehensive and ambitious Digital Vision 2027 for the league, complementing those first achievements and setting the direction for the future.
Commenting on the partnership, Frank Schaffner, Chief Digital Officer at the Swiss Football League, said, “We believe that the Swiss Football League has the potential to be the most attractive and innovative sports competition in Switzerland. We will push this forward together with all stakeholders and partners. LaSource is the right partner to support us in developing a digital strategy that will further drive growth and innovation in our league.”
Leander Monbaliu, Chief Business Officer at LaSource, highlights - “We are excited and honoured to partner with the Swiss Football League and contribute to their journey towards digital excellence. The project aligns perfectly with our vision for leagues and federations to take the lead in driving growth and innovation across their ecosystem. Our focus, as always, is on delivering innovative solutions that will elevate the league's position and engagement in the ever-evolving digital landscape while maximising its ability to offer the best possible services to its main stakeholders and clubs.”
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