Startups Updates: NFT, Greenfly and Hashtag Sports, Slate Social Media Rewind 2022 and more…
In our last startup update, we were delighted to announce Move as a new partner joining our LeStudio Program. If you missed the whole story behind it, do not hesitate to read the announcement here. But for now, let's dive into what happened recently for LiveLike, Greenfly, Slate and Move in this warm month of July.
As NFTs Embrace Utility, Fanaply and LiveLike Partner on Programs
Fanaply recently partnered with LiveLike to offer next-generation loyalty programs for sports properties. Last month, LiveLike partnered with blockchain developer Polygon Studios as well, as it looks to integrate NFTs into the in-app gamification and proof-of-fandom experiences it builds for clients.
For example, potential programs could allow fans to check in to prove they arrived early for three straight games and receive an NFT that would give them access to a postgame player Q&A online. Putting that kind of program on the blockchain could allow users to more easily share their rewards or display them to a third party (maybe for a free beer across the street).
Through this new partnership, teams, artists, and brands could easily add interactive opportunities to their NFTs to create even more engaging experiences for fans, and NFT owners could unlock exclusive, personalised experiences. Being able to link NFTs with any specific rewards and experiences is a powerful value proposition that offers LiveLike to NFTs creators, as the company explained in its blog post, earlier this month.
Greenfly helped Hashtag to make its conference the best ever
Greenfly partnered with Hashtag Sports for the second year to help power content distribution for the conference. Last year, Hashtag Sports captured over 1,100 new content assets through Greenfly, including more than 140 Grabyo video clips automatically imported, boosting social engagement by 125%, according to Greenfly. This year, Hashtag Sports participants and speakers had access to real-time clips and photos and were also invited to contribute to the experience by sending in their memorable moments. We look forward to seeing the results this year, as Greenfly's technology adds high value to Hashtag Sports.
During a panel moderated by Greenfly, the company has also shared great use on how to stay relevant with Gen Z, fans that want smaller, bite-sized content that fits their lifestyle. During the session, they explored NBA teams' digital content strategies across social channels and learned how they create authentic, engaging content programs.
Slate Social Rewind 2022
Last month, the world of social media celebrated its annual day to honour the impact of social media and its role in global communication. Social media has become an essential tool of late to connect with people worldwide, and this is without no surprise that sports organisations are using them more and more to engage deeper with their fans. Slate shared some of their partners’ best practices on how to use the Slate App to create content; some insightful numbers that revealed different strategies adopted by organisations.
If your company uses social media, you should check out their blog by clicking on the link below, a great way to unlock your brand's full potential.
Move tested its solution live at Wembley Stadium, for the 2022 League Two Championship play-off
On the Move side, the future looks bright for its expansion in the sports industry. The startup carried out a shoot at Wembley Stadium, for the 2022 League Two Championship play-off. Both games were fully recorded with X5 Lumix BGH1 cameras, positioned & mounted to existing camera positions. Move captured the movement of x5 players using their motionless motion capture technology. The players were then rendered into animation, in post production.
Here is an overview of the Recording & Processing:
Before the games, the cameras were connected back to the OB Compound via in-stadium fiber.
The recording was triggered remotely via laptop to all cameras at the beginning.
Then, files were stored locally to the SD cards on board, and Move manually calibrated these clips and processed them in the cloud.
To produce the animation, Move took down timecodes of a few events to focus on, especially goals, fouls, and free kicks, to look at both analytical and challenging events.
On August 8-11, Move will continue to present its solution but this time on the other side of the Atlantic, in Vancouver, at The SIGGRAPH conference. If you attend the event, you will have the opportunity to meet the team at their booth and check out their live tracking demo.
More info on the specifics of their demo will be available soon, but meanwhile, if you want to learn more about their solution, you can check out their website through the link below.