Startups updates: activating athletes with Greenfly, empowering loyalty with LiveLike, and more…
On the program of this monthly update some interesting editorial thoughts on the positioning of our startups as well as how their solutions address sports organisations daily needs such as content creation, social media workflow, Fan engagement and loyalty.
But before diving into it, we are excited to announce that LiveLike, Greenfly and Slate will all be attending the Sport Innovation Summit in Düsseldorf on 11th and 12th May. Organised by the DFL, this SportsTech event will be the ideal spot to showcase their solution to the entire sports ecosystem. We are very pleased to see that our 3 startups will be present at such an event and we look forward to being there. In the meantime, if you would like to know more about any of them or about the exhibition, do not hesitate to contact us here.
How to Build and Maintain Customer Loyalty With LiveLike
LiveLike audience engagement suite offers features that work specifically to enhance communities and encourage customers to remain loyal. In this very insightful piece, LiveLike team shared six ways to use its engagement suite to build effective rewards programs and maintain customer loyalty. Below a glimpse of what it is about:
Consistency is King: more than offering a user experience that is unique and stands out amongst the rest, it should be one that remains consistent over the time.
Personalized Engagement Opportunities: sending a long-term customer an email introducing them to your company will waste both your time and theirs. However, celebrating the subscription anniversary date of a long-term user will let them know you care about them and value their loyalty.
Leverage Chat Functionality: allowing users to connect from across the world to keep them coming back to your platform make them associate your platform with the feeling of comfort, community, and interesting discussion.
If you are interested in learning more about LiveLike and how gamification can be applied to your digital platforms, get in touch with them to enhance the user experience.
Athletes are Your Best Marketing Partners
A few weeks ago Greenfly released a new playbook called “Activating Athletes” in which they shared some insights about how Athletes drive results for sports organisations on Social Media.
Indeed, they are one of the most influential marketing partners a sports organisation can have but unfortunately they often don’t have the resources and/or media to engage consistently with their fans.
For nearly a decade, Greenfly has been working with sports leagues, teams, federations and associations of all sizes to help them collaborate with their athletes on social media and digital channels, streamline their media workflows, and get the most out of these relationships.
More than insights, they’ve also compiled some success stories as well as a 3-step plan to make this digital transformation with athletes as easy as possible.
A Guide to Working Live Events as a Social Media Manager by Slate
Having a social media action plan in place for live events can be a great way to offer a fresh perspective on your brand. In this new guide, Slate run you through the essential steps to perfectly cover live events on Social. From maintaining the interest of subscribers to managing internal communication and creation workflow, let’s chime in the very best practices to successfully manage your social media. In addition and to best capture content during the event, Slate suggests a list of tools to bring along that will make life easier for the teams on-site.
Slate's solution provides a very effective tool to streamline content creation process. They recently added PSD templates, a game-changing feature on the Slate platform that further streamlines the workflow between the design and social media teams. Team can now take PSD files and upload them directly to Slate, turning them into easy to use templates for content creators in the Slate mobile app.