LaSource Chosen By LIGR Live to Refine, Guide and Accelerate Their Go-To-Market Plans in Europe.
Paris, France: LaSource is proud to welcome LIGR Live, an innovative Australian sports tech company, part of the Crionet group, providing an operating system for sports broadcasts, as its newest client under the LeStudio program. LaSource has been working closely with LIGR to refine and position their solutions for the European sports industry. This collaboration marks an important milestone in our journey together, setting the stage for their continued growth in 2025 and beyond.
LIGR’s operating system for sports broadcasts offers an all-in-one, cloud-based solution for seamless live streaming. It enables rights holders to efficiently input video feeds, integrate professional-grade graphics, produce monetisable highlights, insert ads, and distribute content across multiple platforms. With everything automated and streamlined, LIGR helps broadcasters and organisations of all sizes maximise fan engagement and sponsorship opportunities.
In Australia, the company partners with some of the nation’s largest and most prominent sports organisations, including Football Australia (FA), Australian Professional League (APL), Australian Football League (AFL), and New South Wales Rugby League. On a global scale, LIGR continues to expand its reach with recent projects across football and tennis. In 2025 alone, LIGR will power at least 50,000 hours of content worldwide, delivering live streams, broadcast graphics, and automated highlights that elevate the viewing experience and broadcast quality for all stakeholders.
As LIGR aims to expand its footprint in Europe, LaSource will play a pivotal role in shaping and rolling out its go-to-market strategy. Our collaboration will focus on building a comprehensive roadmap to position LIGR as the go-to solution for sports media management, efficient content distribution, and monetisation. In addition to strategic planning and business intelligence, LaSource will guide marketing and sales efforts to ensure alignment with European market dynamics. Luke McCoy, Chief Executive Officer of LIGR Live, commented:
LaSource is uniquely positioned to help us succeed in the further growth of our company. Not only will they help us understand the particularities of the European market, but they will also be our strategic sounding board and operational support to ensure our product is best placed to match the needs of our clients
Leander Monbaliu, Chief Business Officer at LaSource, said:
LIGR has great potential to help rightsholders and broadcasters control and monetise their media product. Our team at LaSource will help them capitalise on this potential by creating an ambitious Go-to-Market plan and support LIGR in the deployment thereof.
About LIGR:
LIGR is transforming the way sports broadcasts are created and shared. With its all-in-one cloud-based platform, it makes live streaming simple and accessible, giving sports and media organisations the tools they need to take control of their content, streamline distribution, and tap into new revenue opportunities. Trusted by leagues, broadcasters, and production teams around the world, LIGR helps deliver engaging, high-quality content that captivates fans and supports business growth.
About LaSource
LaSource is a sports consulting agency dedicated to helping startups, sports tech companies, and media organisations shape the future of sports through strategic innovation and partnerships. By working closely with global stakeholders, LaSource accelerates growth and delivers transformative solutions across the sports ecosystem.
For media inquiries, please contact:
Alexandre Kandelaft (alexandre@lasource.io)