LaLiga has partnered with Livelike to host a series of watch parties

Written By David Goncalves

The digital technology company has partnered with LaLiga North America to create a series of exclusive watch parties hosted by former La Liga players and legends such as Diego Forlan or Samuel Eto'o. This unique and premium experience will allow La Liga to engage more with their fans and increase audience retention as well as monetization opportunities.


“LaLiga is creatively bringing VIP activations to big matches using our interactive technology, and we look forward to continuing to work with them – as well as other leagues, teams and brands looking to bring fans closer to the action through watch parties and other  premium experiences that we believe will continue to be long after the pandemic,” said Miheer Walavalkar, CEO and co-founder of LiveLike.

The first game to experience this new feature was El Clásico between Barcelona and Real Madrid on October the 24th.


Read the official press release here:
https://lnkd.in/g8EqViK

LaLiga_Livelike_Digital
David Goncalves
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