Camb.AI chooses LaSource to Bring AI-driven Multilingual Content to the Sports Industry.
Paris, France – French sports consulting agency LaSource has entered into a strategic collaboration with Camb.AI, the world’s most capable AI for speech and translation. This partnership aims to leverage Camb.AI’s cutting-edge technology to expand its presence in the global sports industry, delivering multilingual solutions that enhance fan engagement.
Camb.AI offers a groundbreaking platform capable of dubbing content into over 140 languages using proprietary AI models. This technology enables sports organisations to transcend language barriers, allowing them to reach and engage a truly global fanbase. The platform’s speech and translation AI enhances accessibility for international audiences and allows sports brands, rightsholders, and media organisations to deliver content that resonates across different cultures and regions.
Under this collaboration, LaSource will apply its deep knowledge of the global sports industry and its extensive network to accelerate Camb.AI's growth in this sector. By combining Camb.AI’s innovative AI-powered language solutions and successful use cases across other entertainment industries with LaSource’s market insights and strategic expertise, the two companies aim to revolutionise how sports content is delivered and consumed worldwide.
This year, Camb.AI powered live translations during the 2024 Australian Open post-match player interviews, as well as live football matches with Major League Soccer (MLS). They also collaborated with MLSE (Maple Leaf Sports & Entertainment) on archived and VOD content. Camb.AI’s AI-driven solutions aim to address the localisation and personalisation challenges faced by sports organisations. Eurovision Sport recently established their leadership in Europe in using AI adopting CAMB.AI’s multilingual live streaming technologies at the recently concluded U20 World Athletics Championships.
Jean-Baptiste Alliot, Chief Strategy Officer at LaSource, said, “We’re excited to collaborate with Camb.AI and bring their world-class AI solutions to the sports industry. Their advanced language capabilities align perfectly with the needs of sports organisations looking to engage global audiences in a more personalised and impactful way. This partnership is the beginning of a new chapter for multilingual fan engagement.”
Avneesh Prakash, CEO of Camb.AI, added, “Our vision has always been to make content universally accessible, and this partnership with LaSource will allow us to make a tangible impact in sports. The sports industry is all about global fan engagement, and we are thrilled to work with LaSource to take our AI-powered speech and translation technology to the next level.”
Together, LaSource and Camb.AI will explore new opportunities to extend the reach of sports content, connecting fans from different regions and cultures in a seamless, multilingual experience.
About CAMB.AI:
CAMB.AI is the world’s most advanced AI speech synthesis and translation company. It enables large media enterprises, sports leagues like the Australian Open and Major League Soccer, movie production companies, and top creators to transform their stories, videos, and live streams into every language imaginable.
About LaSource:
LaSource is a sports consulting agency working closely with startups, sports tech companies, and sports and media organisations to create and implement business strategies that accelerate growth and shape the future of the Sports industry. Explore our services