GROWING THE BUSINESS STRATEGICALLY
In September 2023, recognising the market's demand for innovative on-pitch turf data solutions, we proactively partnered with the German startup, turfcoach.
CONTEXT: LASOURCE & TURFCOACH
turfcoach is a turf management solution that utilises AI and Machine learning to process turf data and provide automatic data collection and data-driven insights on pitch quality and maintenance. Our collaboration has focused on crafting a comprehensive go-to-market strategy, including assistance in preparing for fundraising cycles and a private equity strategy, providing support in business development, and building a marketing strategy. Our joint efforts aim to elevate sports facility management standards and to offer a holistic turf data solution to sports organisations to centralise their business priorities.
OUR SERVICES
Our mission with turfcoach is based on the combination of the 3 pillars below:
Crafting an efficient Go-To-Market Strategy with different scenarios and defined goals, encompassing recurring mentoring sessions and the creation of strategic materials
BUSINESS
INTELLIGENCE
Supporting Business efforts by facilitating key introductions within sports organisations in Europe. This contained database creation, prospect identification, reporting & follow-ups.
MARKET EVANGELISATION & KEY INTRODUCTIONS
Enabling the team to structure their marketing activities. This included building a social media action plan, revamping their website and developing a content marketing strategy.
MARKETING & BRAND POSITIONING
BUSINESS INTELLIGENCE
As part of our Business Intelligence Services for turfcoach, we conducted a comprehensive competitor analysis and TAM assessment. Leveraging our expertise in the European Sport Industry, we tailored a flexible Go-To-Market strategy and developed strategic documents and sales decks to enhance the turf data startup’s market positioning. Additionally, we offered ongoing mentorship and advisory services to support the company’s sustained growth.
MARKET EVANGELISATION & BUSINESS INTRODUCTIONS
During the first year of our collaboration, we introduced turfcoach to some of the best football organisations (clubs, leagues, federations). We also helped them building their database on the French & US Market.
MARKETING STRATEGY
We implemented a successful social media strategy resulting in a remarkable 35% follower growth within just three months for turfcoach. Additionally, we revamped the website to achieve a modern and informative appearance. Our marketing services also included support on content strategy and developing a global Marketing Roadmap.
EUROPEAN RECOGNITION
Since our collaboration began, turfcoach has experienced rapid expansion, successfully deploying its turf data solution across key territories such as Spain, Italy, the UK, and Germany. The launch of their new and improved website enhanced its brand reputation. As a result, turfcoach's efforts were recognised across prominent European Startup Competitions and Events, affirming their position as a standout player in the industry.
turfcoach was awarded the ‘Best Sports Tech Startup’ award at WFS Europe 2023
turfcoach stood first at The ‘Future of Football Challenge organised by Southampton FC in 2023