ENHANCING THE COMMERCIAL STRATEGY AND VALUE PROPOSITION
StadiumGo, a car-pooling technological platform joined our Blueprint consultancy program in January 2024.
STADIUMGO x LASOURCE: THE CONTEXT
THE CHALLENGE
The french startup had ambitions to scale its business within France and other European Countries. They seeked strategic measures to improve the value proposition of their solution to make it a better and relevant fit for the sport industry, and more specifically to other business areas than CSR strictly.
SERVICES WE DELIVERED
OUR SOLUTION
Our mission focused primarily on crafting an effective Business Strategy and evaluating their solution’s value potential via crash tests with sports organisations. Learn more below on how we supported them with a combination of tailor-made services.
BUSINESS INTELLIGENCE
We offered our strategic support to StadiumGo by conducting desk research on market dynamics, assessing competitors and preparing a tailored go-to-market strategy. Deliverables included TAM study, competitor analysis, brainstorm sessions & one-on-one interviews
BUSINESS STRATEGY
We linked StadiumGo with key sports industry leaders in Europe, fostering introductions with organisations and agencies to understand potential client needs and adjust our strategy accordingly. Deliverables included a comprehensive go-to-market strategy with pricing and roadmap, as well as value proposition crash tests.
FACILITATING CONNECTIONS WITH SPORTS ORGANISATIONS
After crafting their new value proposition, tailored to their target market, we linked StadiumGo with sports organisations within our network to assess their solution and approach, and to receive crucial feedback aimed at further product enhancement.