CREATING FAN EXPERIENCE IN FOOTBALL
FAN4ALL is a digital sports community platform creating exclusive experiences for fans with club affiliates. The company also provides special events and offers its users exclusive incentives through contests and activations on its mobile application and social media.
CONTEXT: FAN4ALL CHALLENGES
FAN4ALL commissioned an audit to analyse its current marketing strategy and define key priorities to drive more user acquisitions and interactions. The company aimed to move further ahead of its competitors to provide a market-leading service through innovative and user experience-focused development.
LASOURCE SCOPE OF WORK
To meet these ambitions, we have worked on an audit covering their global marketing plan and club activations.
We have also extended our report to include technological developments to be considered in the short term as a complement to their marketing strategy.
Our methodology was based on three pillars: take up the good practices for each of the initiatives, analyse the current actions and suggest general changes.
WHAT WE DELIVERED
In collaboration with Samba Digital, we conducted the marketing audit of FAN4ALL platform and their activations with club partners in 2022.
PARTNERSHIP DIGITAL
MARKETING ACTIVATIONS
An analysis of the marketing & communication plan with their partners to ensure the brand gets maximum exposure during in-stadium and online activations.
Technical audit and recommendation of the SEO & ASO strategy to optimise their position in browsers and increase the download rate on App Store/Google Play.
SEO AND APP STORE OPTIMIZATIONS
Reviews and comments of their paid and owned social media strategy for Instagram, Twitter, and Facebook to improve their engagement rate and make the brand stand out on social.
SOCIAL MEDIA & CONTENT STRATEGY
A detailed report on FAN4ALL's marketing ecosystem performance, with a dedicated workshop to address their queries and express our recommendations.
AUDIT REPORT & FIRST RECOMMENDATIONS
Want to know more about our services?
Fill the form below and we will get back to you as soon as possible