LaSource Partners with the 2024 Euroleague Basketball Fan XP


LaSource is proud to announce its partnership with Euroleague Basketball & SPORTBIZ  for the 2024 Euroleague Basketball FanXP. Through this challenge, promising startups will get the chance to showcase their innovative solutions across fan engagement, content creation, venue management, fantasy sports, gameday experience, digital solutions, sports sustainability, new businesses. 

By being part of Fan XP, the startups will gain insights from Europe's top basketball competition and receive guidance from Euroleague Basketball Executives through mentoring sessions. 

Commenting on the partnership, Alexandre Kandelaft, Head of Marketing at LaSource, said, “We are truly honoured to unite with Euroleague Basketball for the Fan XP Innovation Challenge 2024. This collaboration symbolises our involvement within the sports tech ecosystem and our commitment to foster stronger relationships between tech companies and sports organisations."

LaSource has been an integral industry partner of Sportbiz Europe for the last two years, moderating and leading panel discussions on some of the most pressing topics in the sports industry. By partnering with 2024 Euroleague Basketball FanXP, LaSource will leverage its network and positioning amongst the European sports tech ecosystem to support the innovation challenge and the prospective startups during the challenge’s mentorship program. 

Our history with Fan XP goes back to 2021, when one of our sports tech clients and content creation platforms, Slate, was crowned winner of the challenge

If your tech meets the criteria and you're eager to join the 2024 Euroleague Basketball FanXP, submit your proposal today by clicking the link below! Applications will be accepted until April 26th, 2024.


LaSource is a sports consulting agency specialising in assisting startups and sports tech companies. We offer services tailored to empower high-potential startups to penetrate the European sports industry effectively. From providing market knowledge and enhancing brand awareness to facilitating business development, our comprehensive approach equips startups with the tools needed to access key decision-makers.

Learn more about our collaborations with sports tech companies.

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